Julie Moraitis

Realtor/Team Leader
Luxe Realty Group

Northville Now

Northville, MI Community

In a significant development for Michigan’s beauty and wellness scene, Studio|170 has unveiled its expanded facility, offering an integrated salon, spa, and boutique experience. The newly renovated space in Northville, Michigan, represents a major upgrade to the local beauty landscape, combining multiple premium services under a single elegant roof. Studio|170’s comprehensive approach caters to clients seeking a complete self-care experience, from hair transformations to relaxing treatments and exclusive retail offerings.

The establishment’s tagline, “You will fall in love with the class & beauty our environment encompasses,” reflects the thoughtful design and atmosphere that distinguishes Studio|170 from conventional beauty establishments. With their integrated approach to wellness and beauty, Studio|170 has created a destination rather than merely a service provider. The business model responds to growing consumer demand for complete self-care experiences that address multiple needs during a single visit, saving time while elevating the overall customer experience.

Cutting-Edge Beauty Services Attract Growing Clientele

Studio|170 has positioned itself as a one-stop beauty destination with an impressive range of services spanning both salon and spa categories. The salon division offers cutting-edge hair services, including the latest styling techniques, extension applications, and specialized treatments like keratin smoothing. A unique “Dye-N-Dash” service caters to busy professionals seeking efficient color services, while comprehensive face and makeup offerings round out the salon menu. This full-spectrum approach enables clients to address multiple beauty needs without needing to travel between different specialists.

The spa side of Studio|170 complements its salon services with an equally impressive array of wellness and beauty treatments. Clients can enjoy professional manicures and pedicures, as well as various facial treatments, including the advanced HydraFacial technology, professional waxing services, and therapeutic massage options. The business has also developed specialized bridal packages, recognizing the significant opportunity in the wedding market. By offering comprehensive bridal beauty preparations under one roof, Studio|170 has simplified what can otherwise be a logistically complex aspect of wedding planning, attracting a loyal following among Michigan brides.

Digital Innovation Drives Customer Engagement

Understanding the importance of digital convenience in today’s market, Studio|170 has launched a dedicated mobile application that streamlines the customer experience. The free app allows clients to book appointments online, eliminating the need for phone calls during business hours. This digital approach to scheduling not only improves customer convenience but also optimizes staff resource allocation. The application represents a significant investment in technology, positioning the salon at the forefront of innovation in the local beauty industry.

Beyond basic appointment booking, the app incorporates engaging features designed to build customer loyalty and increase retention. An interactive “Scratch Off” feature provides users with daily opportunities to win prizes, creating an engaging experience that encourages regular app use. Additional functionality includes access to the studio’s photo gallery, which allows potential clients to view previous work, as well as an integrated review system that both gathers valuable feedback and serves as social proof for prospective customers. This comprehensive digital approach demonstrates Studio|170’s commitment to enhancing customer relationships beyond the physical space of their establishment.

Premium Product Partnerships Enhance Service Offerings

Studio|170 has strategically partnered with premium beauty brands to offer clients access to professional-grade products, extending the salon experience into clients’ homes. While specific brands are not explicitly mentioned in the provided content, the emphasis on their boutique and online shop suggests a carefully curated selection of high-quality merchandise. The QR code access to their online store reflects an omnichannel retail approach, allowing clients to replenish their favorite products between visits without needing to return to the physical location.

This retail component creates an additional revenue stream while enhancing client satisfaction through continued access to the products used in professional treatments. By offering online shopping options, Studio|170 demonstrates awareness of contemporary consumer expectations for convenience and accessibility. The boutique element of their business model also provides opportunities for stylists and therapists to recommend personalized product regimens to clients, enhancing treatment results and building credibility through professional expertise. This integrated approach to product sales represents a sophisticated understanding of how service and retail can complement each other in the beauty industry.

 

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Header Image Source: studio170mi.com